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95%
Client retention
Clients stay because the operational burden actually drops once someone is responsible for the stack.
All services
MiddleOut covers the operational work most teams leave half-owned.
These services are designed to give your business a clear system owner, reduce operational risk, and make software spend and workflows easier to control.
Systems Audit
Daily Ownership
Tool Management
Process Optimization
Vendor Management
Workflow Automation
Reporting & Analytics
Ongoing Support
Book a Call →
See It In Action
What running your operations looks like
New Lead → Slack + HubSpot
Zapier
Last run: 3 min ago
142 runs
Invoice Paid → QuickBooks + Notify #finance
Make
Last run: 12 min ago
89 runs
Support Ticket → Jira + Assign On-Call
Zapier
Last run: 1 min ago
234 runs
Weekly Report → Google Sheets + Email
Make
Last run: 2 days ago
4 runs
New Signup → Intercom Welcome Sequence
Zapier
Last run: 8 min ago
67 runs
Failed Payment → Retry + Alert Slack
n8n
Last run: 45 min ago
23 runs
Active47
Runs Today312
Failed2
47 automations. Zero babysitting.
We build, monitor, and fix every automation across your stack. When a Zap breaks at 2am, we're the ones who get paged — not your team.
Salesforce
Connected
Last sync: 2 min ago
92%
Slack
Connected
Last sync: 1 min ago
98%
HubSpot
Syncing…
In progress
45%
QuickBooks
Connected
Last sync: 5 min ago
88%
Google Sheets
Connected
Last sync: 1 min ago
100%
Notion
Connected
Last sync: 8 min ago
76%
Your tools finally talk to each other.
We connect every system in your stack so data flows automatically. No more copy-pasting between platforms, no more "which spreadsheet is the source of truth?"
Productivity
CRM
Dev Tools
Finance
Other
ToolPlanSeatsUtilizationCost/moRenewal
Slack
Business+
42/45
$540
Mar '26
HubSpot
Starter
12/15
$450
May '26
Notion
Team
38/40
$384
Apr '26
Figma
Org
8/20
$900
🚩 Downsize
Zoom
Business
30/50
$750
Apr '26
Jira
Standard
18/20
$200
Jul '26
You're overpaying. We'll fix that.
Most startups waste 25–35% of their SaaS spend on unused licenses, duplicate tools, and forgotten trials. We audit everything, downsize what's wasted, and handle every renewal.
Revenue
$142K
Burn Rate
$89K
$580KMRR+3%
12,400Active Users+8%
2.1%Churn↓
67NPS+4
📈Revenue up 12% vs last month — driven by Enterprise tier upgrades
⚠️Churn ticking up in SMB segment — recommend retention campaign
💡HubSpot email open rates dropped 15% — recommend A/B testing subject lines
The report your team actually reads.
Every Monday, your leadership team gets a single-page ops report with the numbers that matter, what changed, and what to do about it. Built automatically from your live data.
Opened by 8/10 recipients
Last opened: 14 min ago
Stripe (revenue)
12 min ago
Mixpanel (product)
8 min ago
HubSpot (marketing)
15 min ago
Intercom (support)
5 min ago
Google Sheets (manual)
1 hr ago
Total spend/mo
$42,000
Infrastructure 35%
Marketing 28%
Professional 22%
Contractors 15%
AWS
$8,200/mo
★★★★★
High Value
Growth Agency
$6,400/mo
★★★★☆
Good Value
Legal Counsel
$4,800/mo
★★★★☆
Fair
Freelance Dev
$4,000/mo
★★☆☆☆
Overpaying
Vercel
$2,100/mo
★★★★★
High Value
Every vendor, every dollar, every renewal.
Startups accumulate vendors fast — agencies, contractors, SaaS reps, freelancers. We track every relationship, flag the ones that aren't delivering, and negotiate renewals so you don't overpay.
Lead comes in
Instant
→
Auto-routed to HubSpot + Slack notification
< 1 min
→
Invoice auto-generated in QuickBooks
< 1 min
Total: ~2 minutes per lead
Lead comes in
~0 min
→
Sales rep checks Slack
~15 min
→
Manually enters in HubSpot
~8 min
→
Copies data to Google Sheet
~5 min
→
Emails finance team
~10 min
→
Finance creates invoice in QuickBooks
~7 min
Total: ~45 minutes per lead
45 minutes down to 2.
We map your messiest processes, identify where time gets lost, and rebuild them with automation and better tooling. Your team spends time on work that matters, not admin.
Results
What good ownership looks like
Clearer accountability, cleaner tooling, and fewer operational surprises.
40%
Less manual work
We map out handoffs, eliminate duplicate effort, and stabilize the processes your team repeats every day.
99%
Uptime
Systems stay monitored, documented, and maintained so the business is not chasing avoidable outages.
SaaS startup
Reduced 23 tools to 12 essentials and removed duplicate spend within the first 90 days.
Ecommerce operator
Rebuilt documentation after multiple departures so onboarding dropped from weeks to days.
Agency team
Created one internal point of ownership for systems questions and cut support noise across departments.
How services work together
How we work
Discovery
& Audit
We map every tool, workflow, and process your team uses. No assumptions — we audit what's actually happening before we touch anything.
Strategy
& Design
Based on the audit, we design the ideal stack and workflow architecture. You approve the plan before any changes are made.
Build
& Automate
We build every automation, integration, and dashboard. Tested, documented, and deployed without disrupting your team's day-to-day.
Migrate
& Connect
Data migration, system cutover, and API connections — handled end to end. No lost records, no broken links, no weekend emergencies.
Monitor
& Optimize
Once live, we monitor every automation and integration 24/7. We catch failures before your team even notices, and continuously optimize for speed and cost.
Report
& Evolve
Monthly reports on what's running, what's saved, and what's next. Your ops evolve as your business grows — we adapt with you.
Contact
Ready to stop losing time to system sprawl?
Book a discovery call if you want a working session on your current stack, or email directly if you already know the problem you need solved.
- No sales-heavy process
- Get clear next steps from the first conversation
- Useful whether you hire us or not